Statistics
Some noteworthy statistics…
1) Purchasing Power
The U.S. is the fourth-largest Spanish speaking country in the world and spend $1.6 billion in Nebraska.
2) Fastest Growing Demographic
Between 2005 and 2014, the Latino population growth rate was more than five times that of the overall population growth in Nebraska. (55% vs. 10%).
3) The Future
According to Omaha Public Schools, Latino students became the largest ethnic group in 2013. At that time, Latino students were 32% of the OPS population, from 27.5% in 12th grade (14.9% in 2006, almost doubled in 6 years) to 35.8% in kindergarten (26.4% in 2006).
4) The Importance of Spanish Marketing
With 42% of Latinos still being foreign-born — almost entirely adults – about 3 out of 4 Omaha Latinos speak Spanish at home.
English phone books and Google are useless for local listings if your primary language is Spanish.